期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2007
卷号：11
期号：1
页码：1
出版社：Marketing Management Association
摘要：The focus of this paper is a relatively new undergraduate major in direct and interactive marketing, which during the capstone experience, allows seniors to develop a new cyber venture. The e-venture practicum provides a pre-incubator experience that enables would be student-entrepreneurs to focus on and develop a business plan, an e-business model, and to create and beta test websites and other electronic marketing tools for a new cyber operation, and to do so while still in school. Once the business plan is approved, eligible student-entrepreneurs are transferred to a cooperating local industrial technology incubator to launch the operation
