摘要：Nowadays to achieve the required data, many users put their considered phrase in search engines as a request; and the needed information is forwarded to them according to the algorithm used in search engines. In this approach, search engines optimization (SEO) has a particular importance; so in this study, the researcher has analyzed the effect of Alexa1 parameters on ranking web portals. Statistical population of this research consists of 50 Persian-language news portals that were rated below 500 in Iran rank and retrieved in a seven-day interval. In this study, five available parameters on these sites were extracted and the rate of their impact on local ranking was measured by using correlation and regression statistical tests. The results of this research indicate a significant direct impact of two Bounce Rate and Total Site Linkage parameters with the rate of 27% in ranking of Portal.
关键词：Search engine optimization; analysis of porta; Persian portals
