摘要：Analysis of cultural color was an approach to a better understanding color from cultural stand point,unlike the others color studies which looked at the psychological aspect of color. Johannes Itten’s theory ofcolor served as a thinking base in this study. The theory was reflected in the cultures of Indonesia andrepresented by island of Sumatera (Aceh Darussalam, Medan, Padang, Bengkulu, Palembang, and Lampung).The scope of the subject matters was limited to traditional textile products such as traditional costumes, bridalapparel, and culinary. The textile products were chosen because they became reflection of a culture whose placewas close to society and this color became the its own identity. The research method was qualitative thatconsisted of doing literature study, interviewing experts (historians and artists), and visiting cultural centersespecially the ones associated with textile and culinary product. The result of this study is presented in the formof morphological matrix on cultural color. The matrix of analysis is supported with arguments and a classroomexperiment, which allows students to use, cultivate, and maximize the method of applying color in visualcommunication to achieve harmony and contrast
关键词：cultural analysis; cultural color; morphological matrix;traditional textile; culinary product; Sumatera;Island.
