摘要：Although Constructivism Theory of reality is categorized as a Subjective Theory, in terms of theconstruction process, it also had an objective feel. This could be observed in the three forms of realities thatbecame the entry concept, namely: Objective Reality, Symbolic Reality, and Subjective Reality. The aim of thisstudy was to analyze and understand a cultural tendency today's society through the lens of a philosophical. Thephilosophical theory of culture which had been regarded as something far beyond the reach became clearglasses in a tendency to see and understand the socio-cultural community. This research told about thedangerous of socio-culture community that could affect someone’s life. In this case was people who sufferanorexia and bulimia. This phenomenon could be avoided by doing campaign and some advertisement about thedanger of this disease. The research method was assessing visual data in the form of a social campaign poster,study or library research, strengthened with the supporting theoretical basis study. In this research, the dataobtained from photo documentation, literature study through books and scientific studies regarding social issuesrelated to the theme. This research finds out that society, in general, is associated with the philosophical andsocio-cultural studies. It is expected to occur a parallel relationship between disciplines (social, cultural,philosophical) and practices that occur in people's daily behavior.
关键词：constructivism; social construction; philosophy; anorexia and bulimia; advertisements
