期刊名称：Journal of Public Administration and Governance
电子版ISSN：2161-7104
出版年度：2014
卷号：4
期号：3
页码：388-401
语种：English
出版社：Macrothink Institute
摘要：The rationale of our study is the practices of mobile phones for commercial in organize to save the time and price. We consider that in future mobile advertisement will be the best way to talk and advertised the company’s produce directly to target market or target consumer. We have used suggestive study skill to judge the suitability of mobile phone as a means of advertisement. So extreme that we have taken 200 samples of students and used regression analysis skill to compute the effectiveness of our variables influence mobile advertisement. We have found all of our variables as well as institutional purchase intention, advertisement value, permission, attitude toward mobile advertisement are having important and optimistic relationship with mobile advertisement. These variables are main variable of our subject and also these are special for mobile advertisement. All the hypothesis are well support no one is useless. We associate that the relation between these variable with mobile advertisement are positive. We conclude the result after realistic study that mobile advertisement plays a major responsibility to move any information as regards news, information, horoscope, instructions and any information to the people.
