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  • 标题:A Comment on the Role of the Wool Board in Supporting the Wool Price.
  • 本地全文:下载
  • 作者:Tony Lewis.
  • 期刊名称:Marketing Bulletin
  • 电子版ISSN:1176-645X
  • 出版年度:1991
  • 卷号:2
  • 页码:75-89
  • 出版社:Massey University
  • 摘要:This paper was prompted by the remarks of commentators during the recent wool price crisis on whether the New Zealand Wool Board should follow the example of the Australian Wool Commission and withdraw their support of the price at auction. The purpose of this paper is to bring the issues to the fore again and to remind analysts that there is some crucial information required before an informed decision can be made. It is argued that the Board's ability to act as a trader in the interests of wool growers depends crucially on the characteristics of demand for raw wool. Analysts have been singularly unsuccessful in estimating the slope of the demand curve for NZ wool by analysis of past data. This paper draws attention to a technique, developed by consumer marketers, for estimating demand curves in an experimental manner, and suggests that this technique can be applied to the solution of the problem of commodity demand
  • 关键词:Wool Board; demand curves; Juster Scale
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