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文章基本信息

  • 标题:Telephone Directories as Sampling Frames.
  • 本地全文:下载
  • 作者:Don Esslemont ; Susan Petersen ; K.S.Selvakumar.
  • 期刊名称:Marketing Bulletin
  • 电子版ISSN:1176-645X
  • 出版年度:1992
  • 卷号:3
  • 页码:38-45
  • 出版社:Massey University
  • 摘要:Of 1000 respondents in a face-to-face survey, 22% did not live in households listed in telephone directories, and therefore could not have been included in a sample using telephone directories as a sampling frame. Those not listed were significantly younger, more likely to be never married, separated, or divorced, and were more likely to live in the northern part of New Zealand
  • 关键词:telephone survey; sampling frame; non response bias
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