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  • 标题:Legislation or Self-Regulation: Opinions on Anti-Smoking Measures.
  • 本地全文:下载
  • 作者:Janet Hoek ; Philip Gendall ; Carol Vincent
  • 期刊名称:Marketing Bulletin
  • 电子版ISSN:1176-645X
  • 出版年度:1995
  • 卷号:6
  • 页码:12-21
  • 出版社:Massey University
  • 摘要:When seeking to control or reduce potentially harmful behaviours, governments have several options available to them, including legislation, education, self-regulatory measures, or some combination of these. This article examines the philosophical debate over which of these options is most appropriate in the context of the Smoke Free Environments Act. Results from a survey of the general population's view on the smoking legislation are also presented, and the unexpected deviation from the pattern of self-interest is discussed. Finally, some suggestions about the policy implications of these findings are presented
  • 关键词:tobacco advertising; cigarette; sponsorship; regulation; legislation
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