摘要：The Bass model is a popular diffusion model that has been extensively tested on American and European time series data, with promising results. This study attempts to extend the generalisability of the model by examining its performance using time series data from high technology New Zealand innovations. The results demonstrate that the Bass model can reproduce the diffusion of New Zealand innovations. However, some limitations on its use are noted, particularly the effects of early fluctuations in the adoption process and consequent problems in forecasting from early data
关键词：Bass Model; diffusion curve; adoption process; time series
