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  • 标题:Nomenclature Professional Values, Ethics, and Professionalism of Public Relations Practitioners
  • 本地全文:下载
  • 作者:Syed Arabi Idid ; Mohammed Fadel Arandas
  • 期刊名称:Jurnal Komunikasi : Malaysian Journal of Communication
  • 印刷版ISSN:2289-151X
  • 电子版ISSN:2289-1528
  • 出版年度:2016
  • 卷号:32
  • 期号:1
  • 页码:287-311
  • 出版社:Universiti Kebangsaan Malaysia
  • 摘要:This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that
  • 关键词:Professional values; public relations; practitioners; ; professionalism; code of ethics
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