摘要:T his paper aims to contribute to knowledge of the factors which inform the groupi ng of creative workers in partic ular places. It is based on a case study of Aragón, a region of Spain, and draws on a period of ni ne months of ethnographic work among a particular group of creative workers. T he main hypothesis is that there are visual components in the work environment that are stim- ulating for workers and there is a number of creative flows in these workspaces. I have selected one office that is occupied by two different groups of creative professionals: web designers and programmers. The research concludes that there is evidence that a shared set of cultural values, ideas about work organi zation, and a hybrid work-life balance are significant to the location c hoices of creative workers. The research is relevant as a contribution to knowledge about how creative places work.
关键词:Creative Flows; Workspaces; Digital Era; Hybridization; E