摘要：Smoking is a serious public health concern, particularly among young people. This com- munication describes an anti-smoking campaign targeted at the students of Nishtar Medical College and Bahauddin Zakariya University in Multan. The aim was to promote sports and discourage smoking though community participation and mobilization. A mixed media strategy was adopted and informa- tion and education materials were developed. A seminar was held giving information on smoking, its hazards, quitting strategies and experiences. This was followed by a cricket match played between the students at which further brochures were distributed and slogans displayed. The activity was very suc- cessful and succeeded in mobilizing the community and putting over the anti-smoking message. Such events could be used to promote other issues related to lifestyle.
