期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2016
卷号：10
期号：8
页码：23-36
DOI：10.14257/ijseia.2016.10.8.03
出版社：SERSC
摘要：The purpose of this research is to try to find out important factors as well as individual motivation for creating co-creation and co-decision in an open collaboration platform (OCP) which attempts to deduct collective intelligence in various fields. The research was surveyed on 294 people who have had experiences on open collaboration services unconsciously or consciously. In particular, the effects of factors on participating OCP are tested under two by two matrix of the participation modes, one for level of knowledge (general knowledge vs. professional knowledge) and the other level of the participation (simple evaluation vs. development/business) as a control variable. The result shows that all moderated effects among groups participated in are statistically significant. In conclusion, the research indicates that the participation mode is very important to expect people's participation of open collaboration platform and to implement customer segmentation on marketing strategy.
关键词：Open Collaboration; Open Source; Crowd Sourcing; Collective Intelligence; ; Platform; Business Model
