期刊名称：International Journal of Hybrid Information Technology
印刷版ISSN：1738-9968
出版年度：2016
卷号：9
期号：6
页码：347-360
DOI：10.14257/ijhit.2016.9.6.31
出版社：SERSC
摘要：Local governments are recently developing local characters by using tangible and intangible resources representing their region in order to invigorate and promote local tourism. Local characters as well as a variety of character images act as a representative means of promotion. The present study is intended to suggest the application of color code technology to local characters in order to maximize visual effects of the existing local characters. The study will start with an introduction of current development situation of local characters and their application cases, and then suggest practical ways to take advantage of local character images based on the features of color codes and the cases of use.
关键词：component; character; color code; tourism; local character; character ; design; festival character
