期刊名称：International Journal of Hybrid Information Technology
印刷版ISSN：1738-9968
出版年度：2016
卷号：9
期号：8
页码：347-358
出版社：SERSC
摘要：This research focuses on online reviews deviation in B2C platform, and triesto analyze the phenomenon that shops which have large sales volume are lowly recommended compared with the average in Tmall. After verifying the validity of onlinereviews, we find out that the consumers' sensibility for negative comments become weaker. And the sellers’ sincerity that reflected by their replies to negative comments have little influence on sales. Only the number of total comments and positive comments can obviouslyinfluence on sales . Shops, in B2C platform, just concern about taking part in sales promotion to create hot products, instead of devoting to the quality of service. B2C platform whose primary business is selling entrance of users flow, prefers to protect large sellers, and the unreasonable rules in online reviews is the main reason for partial failure in the influence of reviews to sales.
