期刊名称：International Journal of Hybrid Information Technology
印刷版ISSN：1738-9968
出版年度：2016
卷号：9
期号：8
页码：425-432
出版社：SERSC
摘要：E-commerce, as a new business model, has become a main sales model now. Exploring the historical data of merchandise sales means a lot to the sales of products . Nowadays there has a new research tendency which is to apply the data mining algorithm to the sales of merchandise . The article herein will use the C4.5 algorithm of decision tree and prime attributes of merchandise to build the model of decision tree, then accomplish the analysis of influences of merchandise sales. The model of merchandise sales can effectively gain the main influences of merchandise and rules of sale through examples and decision tree.
关键词：e-commerce ; decision tree ; information gain; influencing factors of sales
