期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2016
卷号：11
期号：5
页码：267-274
DOI：10.14257/ijmue.2016.11.5.24
出版社：SERSC
摘要：Due to farmers' limited knowledge and judgment ability, obvious herding behavior during the process of technology innovation adoption is a common phenomenon. In this light of thinking, this paper constructs game model and spread model of technology innovation adoption of multi-farmers and then develops the empirical analysis. The empirical analysis shows that exchange earnings is an important factor to determine whether herding behavior happens in the process of multi-farmers' technology innovation adoption, and the exchange range and cost also have an effect on the farmers' decision-making behavior adoption.
关键词：technology innovation; farmers' behavior; adoption decision; game model
