摘要：Sector of viticultural and wine production it has been and remains an important economic activity for many businesses in the region of Prizren, in Kosovo. Statistics attest to the wine production area and vineyards with high fluctuation. 90s register about 9000 ha of vineyards and a wine production of about 100 million liters (Official Statistics, 1991), of which about 35-40% exported, mainly to the countries of Yugoslavia and Germany. In the last decade due to developments that Kosovo has passed this area as well as wine production have been reduced dramatically. Meanwhile Free Trade Agreement (CEFTA) represents today an effective instrument for the development of competitive potential in the sector of Wine in Kosovo by creating real opportunities for the export of products of this sector. Consumer behavior as regards the purchase of the wine affected by the a variety of factors as they social, psychological, demographic, as well as of incomes. From this viewpoint, our study aims to identify the level of impact of factors on behavior of consumers. The study extends to both the Municipalities of Prizren and Orahovac. As the basic data for the study has served interviewing by defining clearly the criteria for sampling.The study was realized during the period September-December 2014. Identify the key factors that determine consumer behavior will significantly affect the policies and business strategies by increasing the competitiveness of their products.
关键词：grapes; wine; consumer behaviour; consuption; production
