期刊名称：International Journal of Education and Development using Information and Communication Technology
电子版ISSN：1814-0556
出版年度：2016
卷号：12
期号：2
页码：50-67
出版社：University of the West Indies
摘要：Diffusion of digital games and the trend of gamification in various fields have increased scholars’attention on how digital games or their elements can be introduced into formal and informallearning practices. Majority of the research in this field has been conducted in economicallydeveloped regions and not so much in emerging economies. With this study the researchersfocused on developing region of Southern African Development Community (SADC). WorldHeritage Awareness Campaign for Youth (WHACY) in SADC is a campaign dedicated to raiseawareness and foster informal learning among Southern African youth about the heritage andsustainable tourism in the region. The campaign employed an online and offline gamified learningplatform, which was supported by a dedicated website, Facebook page, wiki and offline materials.In one year of operation the campaign reached more than 100K audience. The purpose of thispaper is to present the development, implementation, and evaluation of the campaign. The goalsof the evaluation were dedicated to assess user experience in terms of engagement andconduciveness to learning as well as exploring the possibility of a gamified application to beintegrated into the regular high school tourism curriculum. South African tourism students’ andtourism teachers’ perspectives were taken into consideration
关键词：awareness campaign; SADC; South Africa; gamification; formal and informal;learning; world heritage sites
