摘要：Internet has revolutionized media consumption and due to the possibilities this new medium offers new interactive narrative models have emerged, such as crossmedia and transmedia storytelling. In this scenario, a case study about “Las Sinsombrero” project is considered in this paper. The objective is to analyse its narrative multiplatform structure in order to establish the innovative functions accomplished by each of the formats used to spread the story. Such a research confirms the coexistence of two multiplatform narrative models (crossmedia and transmedia) in the project. In this case, there is also a variable which represents the key differences between both multiplatform models and which implies the most significant narrative innovations that distinguishes them: the interaction-involvement-contribution of users.
关键词：transmedia storytelling;crossmedia storytelling ; Web documentary ; Documentary ; Interactive documentary;prosumeenerated content (UGC)r;user; g;narrativas transmedia;narrativas crossmedia;webdoc;documental;documental interactivo;prosumidor;contenido generado por el usuario (CGU)
