摘要：Abstract The purpose of this study was to show an appropriately stratified and matched sample of public companies from Albania and Bulgaria and to (1) determine whether, , the adoption of fair value accounting (FVA) was associated with improved company performance as measured by four common financial ratios: return on assets (ROA), return on equity (ROE), quick ratio, and debt to equity ratio and (2) test investor enthusiasm about the use of fair value accounting as an intermediate variable. Statistical testing revealed that variation in FVA adoption was not associated with variation in ROA, ROE, quick ratio, and debt to equity ratio performance, and that investors were rarely aware of the use of FVA. The conclusion was that FVA use has not yet been factored into investment decisions made in Albania and Bulgaria. Keywords: Fair value accounting, ROA, ROE, quick ratio, debt to equity. JEL codes: M41
关键词：Fair value accounting, ROA, ROE, quick ratio, debt to equity.;Gerçeğe uygun muhasebe, Aktif getirisi oranı, öz kaynak getirisi oranı, likidite oranı, öz sermaye oranı.
