摘要：The objective of the study is to determine the effects of preconscious messages on university students¬' reading habits and to encourage the reading realization of applications. The main question of the research is the use of preconscious messages correctly on reading habit of individuals pose to create a positive attitude or not. The mixed research method and triangulation model were used. The students of Abant İzzet Baysal University, Faculty of Economic and Administrative Sciences, Department of Business are the main mass. Sampling technique suitable for the purpose was used. Key words: Preconscious, attitudes, habit of reading, mixed research
关键词：Preconscious, attitudes, habit of reading, mixed research;Bilinç öncesi, tutumlar, okuma alışkanlığı, karma araştırma
