期刊名称:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
印刷版ISSN:1302-3284
电子版ISSN:1308-0911
出版年度:2013
卷号:15
期号:3
页码:529-554
语种:Turkish
出版社:Dokuz Eylul Univeristy
摘要:The aim of this study is to determine the effects of complaints on customer complaint behaviors (CCB) concurrently with evaluating the restaurant complaints of guests who are staying in thermal hotels that operating in Afyonkarahisar province. Required data gathered from 396 thermal hotel guests by using questionnaire method. In data analyzing, descriptive statistic techniques and discriminant analyses was used. As a result of the data analysis, it's determined that guests mostly complain about restaurant service atmosphere, and much more voice responses taken comparing to other customer complaint behaviors, also customer complaints have some important effects on CCB and CCB's sub dimensions named as voice responses, private responses, third-party responses. At last, it's found that participants' views about complaints and complaint behaviors are statistically similar in terms of sex, occupation and education level, on the other hand their views are statistically different (meaningful) in terms of marital status and age groups.