标题：DÜŞÜK FİYATLI HAVAYOLU TAŞIMACILIĞI (DFHT) SEKTÖRÜNÜN GENEL ÖZELLİKLERİ VE UYGULANAN PAZARLAMA KARMALARININ YAPISI: TÜRK DFHT FİRMALARI ÜZERİNDE BİR ARAŞTIRMA
摘要：In the recent years, low cost air carrier (LCAC) has become a wide spread air segment expending its market share continually. Thus creating appropriate marketing mix in the intensive competition has become important issue for the air companies in this market environment. However, there is limited information about general features of Turkish LCAC industry and structure of market mix implemented. The study aiming to contribute to future research and to shed on light to practice by obtaining general features of Turkish LCAC industry and structure of market mix implemented is a descriptive study based on qualitative research method and designed according to multiple case designs. The data was obtained by using semi-structured interviews method implemented to managers of Turkish LCACs and described by using cross-case analysis. As result of this study, it is understood that the development of LCAC industry is in line with LCAC in the world and structure of marketing mix implemented consistent with the results of previous studies in general. Suggestions for future studies and practitioners were offered accordance with of the results. Key words: Low cost air carrier, marketing mix, air transport, transportation.
