摘要：ABSTRACT The studies trowards brand image have become widespread today. This research included pluralistic methodology: First , focus groups method was used to take qualitative research's survey, sampling and methodology. In tnhe second, a survey study was used to attain brand image factor analysis of 239 attendees. Survey!s results were coded by using SPSS program. Factor analysis and reliability analysis were established by using data frequancies and percentage of distributions. The findings indicate that, the physical and emotional compenents of brand image have effects on purchasing and intending use of white goods. The results of the research have significant implications to expose important legends for the threee whitegood focused companies brands (Arçelik A.Ş.-Arçelik, BSH Group-Bosch and Vestel A.Ş.-Vestel) which included in Turkey's Top 500 Industrial Enterprises. This research builts up that, by using brand image strategies written on literature would help these companies to administrate brand image strategies for target market. Managerial and research implications may be drawn based on these results.
