出版社：Rural Development Institute, Brandon University
摘要：This paper reviews the development policies of traditional cultural accommodations as community development from the perspective of creative tourism. The Hanokstay program in South Korea is chosen to examine the challenges and opportunities posed by the process of developing and promoting the place-based cultural accommodation sector. The selected case sites are reviewed through the related themes of ‘service and product’; ‘sales and marketing’; ‘planning and development’; and ‘policy’. The result of the review illustrates the evolution of the traditional cultural accommodation sector in the context of creative tourism and highlights the tension that exists between the provision of traditional experiences through the use of modern technologies.
