出版社：Universidad Autonoma de baja California - México
摘要：Using some methods of multivariate analysis, particularly the cluster and discriminate analysis, we study 174 microcompanies and/or microbusiness mainly dedicated to the elaboration of foods and drinks. They belong to the marginalized segment of entrepreneurs in the Mexican border state of Baja California. We wanted to know how they behave and what the variables that define this behavior are. The results show a differentiated behavior among entrepreneurs depending on variables as age, familiar condition, education and geographic zone of origin. Nevertheless, we must emphasize the relevance of education in the quality of the management of the company as well as a signal in the market that bring up confidence to suppliers and clients. On the other hand, we corroborate that microcredits could help to improve the efficiency of many of these microcompanies and/or microbusiness under certain circumstances.
关键词：microcompanies;microbusiness;marginality;behavior;cluster analysis;discriminate analysis.;microempresas;marginación;comportamiento;análisis de conglomerados;análisis discriminante.
