期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：7
期号：11
语种：English
出版社：The Clute Institute for Academic Research
摘要：Latin American societies are structured in a fuzzy racial caste system. Whites are at the top. Next are individuals of mixed European and Indian or mixed European and African ancestry, the Mestizos and the Mulattos, respectively. At the bottom are the Indians and the blacks. Integral to this system is an overt preference for European appearance and, among many whites, the firm conviction that the dark-skinned are racially inferior. This results in exclusive use of models of European appearance in publicity channels, higher prices of luxury goods, and the perception that Latin American products are of poor quality.
