期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2012
卷号：11
期号：8
页码：863-870
语种：English
出版社：The Clute Institute for Academic Research
摘要：Over the past few years, globalization of markets and business organizations has increased the number of entrepreneurs and corporate executives involved in international and multinational joint ventures and strategic alliances. Others are interested in direct investments in foreign markets in an attempt to extend domestic operations, increase profit margins, and expand market shares. While these strategic business initiatives and efforts are increasingly attractive because of their potential benefits, organizations competing in global markets have to face up to the realities of committing to appropriate ethical standards and social responsibility in cross-cultural and international contexts of business. This paper analyzes the importance of maintaining a high level of ethics in a global marketplace in order to compete successfully and to sustain consumer loyalty. Studies indicate that domestic or local conditions and expectations vary in global marketing environments because of cultural differences and values; therefore, it is critically important to adopt an ethical approach that is consistent with global business practice that can enhance credibility, corporate image, and give a competitive advantage.
关键词：Globalization;Global Entrepreneurs;Global Economy;Corporate Social Responsibility;Marketing Ethics;Global Marketing;Global Corporate Citizenship
