文章基本信息
- 标题：A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals
- 本地全文：下载
- 作者：Kyunghee Kim ; Yoon C. Cho ; Management 等
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2012
- 卷号：10
- 期号：9
- 页码：501-512
- 语种：English
- 出版社：The Clute Institute for Academic Research
- 关键词：Content Analysis of Advertising Transitions;Transitional Market Issues
