文章基本信息
- 标题：Establishment Of A Strategic Total Direct Mail Model To Bring Customers Into Auto Dealerships
- 本地全文：下载
- 作者：Hisatoshi Ishiguro ; Kakuro Amasaka
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2012
- 卷号：10
- 期号：8
- 页码：493-500
- 语种：English
- 出版社：The Clute Institute for Academic Research
- 关键词：Marketing;Customer Retention;Direct Mail;Total Direct Mail Model;Statistical Science;Mathematical Programming
