文章基本信息
- 标题：Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care?
- 本地全文：下载
- 作者：Elias G. Rizkallah
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2012
- 卷号：10
- 期号：6
- 页码：333-344
- 语种：English
- 出版社：The Clute Institute for Academic Research
- 关键词：Corporate Social Responsibility (CSR);Consumer-Brand Relationship;Brand Loyalty;Consumer Behavior
