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  • 标题:Long-Term Orientation As A Determinant Of Relationship Quality Between Channel Members
  • 本地全文:下载
  • 作者:Sungmin Ryu ; Chul Woo Moon
  • 期刊名称:International Business & Economics Research Journal
  • 印刷版ISSN:1535-0754
  • 电子版ISSN:2157-9393
  • 出版年度:2011
  • 卷号:8
  • 期号:11
  • 语种:English
  • 出版社:The Clute Institute for Academic Research
  • 摘要:This study assesses the effects of Long-Term Orientation culture on inter-organizational trust and conflict. This research examines the role of one important cultural factor, namely long-term orientation, as it relates to contractual relationships between manufacturers and their suppliers. As LTO cultures have become accepted as a crucial factor for describing nations, this study should prove invaluable to our understanding of inter-organizational relationships affected by differing levels of long-term orientation. The authors investigate the effects of LTO in the relationship between a manufacturer and its supplier. These results reveal that, LTO culture significantly affects the relationships between channel members. In particular, high LTO culture positively affects the generation of trust. Whereas high LTO culture suppresses the conflict between channel members, low LTO cultures do not suppress conflict between channel members.
  • 关键词:Cross-national buyer-seller relationship;Long-term orientation culture;Contracts
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