文章基本信息
- 标题：Strategic Marketing Communication: The Case For SMME Development
- 本地全文：下载
- 作者：Inonge Theresa Lisita ; Johannes Jurgens Prinsloo ; Theuns Pelser 等
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2015
- 卷号：13
- 期号：1
- 页码：27-42
- 语种：English
- 出版社：The Clute Institute for Academic Research
- 关键词：Developmental Corporations;North West Development Corporation;Small; Medium and Micro Enterprises (SMMEs);Strategic Marketing Communication
