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  • 标题:“The hidden world of science”: Nature as Art in 1930’s American Print Advertising
  • 本地全文:下载
  • 作者:Jennifer Tucker
  • 期刊名称:Spontaneous Generations : A Journal for the History and Philosophy of Science
  • 印刷版ISSN:1913-0465
  • 出版年度:2012
  • 卷号:6
  • 期号:1
  • 页码:90-105
  • 语种:English
  • 出版社:University of Toronto
  • 摘要:Photographs deployed in scientific investigation also are circulated and consumed in popular culture. Examination of the work of an early-twentieth-century consulting U.S. scientist in commercial print advertising illuminates a still mostly unwritten history concerning scientific realism, photography, and American advertising’s middle-class audiences. The work of American scientific photographer Philip O. Gravelle with American national advertising campaigns during the early decades of the twentieth century draws attention to the myriad creative uses of scientific photography during the first decades of the twentieth century. It also sheds new light on a pivotal era in the evolution of illustration-based American print advertising.
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