期刊名称:Spontaneous Generations : A Journal for the History and Philosophy of Science
印刷版ISSN:1913-0465
出版年度:2012
卷号:6
期号:1
页码:90-105
语种:English
出版社:University of Toronto
摘要:Photographs deployed in scientific investigation also are circulated and consumed in popular culture. Examination of the work of an early-twentieth-century consulting U.S. scientist in commercial print advertising illuminates a still mostly unwritten history concerning scientific realism, photography, and American advertising’s middle-class audiences. The work of American scientific photographer Philip O. Gravelle with American national advertising campaigns during the early decades of the twentieth century draws attention to the myriad creative uses of scientific photography during the first decades of the twentieth century. It also sheds new light on a pivotal era in the evolution of illustration-based American print advertising.