期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2012
卷号：11
期号：13
页码：1433-1438
语种：English
出版社：The Clute Institute for Academic Research
摘要：Environmental proactivity is raised as a fundamental part of the corporate social responsibility of companies. Moreover, environmentally responsible behavior is part of the culture of the company and generates both, tangible and intangible benefits. Different classifications depending on how companies react to the social environmental demand can be found, but a method applicable to industrial sectors still lacks. The aim of this paper is to validate a measurement tool for analyzing the incorporation of environmental proactivity to the overall strategy of the organizations and to characterize the industrys behavior as a differentiator and able to generate competitive advantages for the industry.
关键词：Corporate Social Responsibility;Sustainable Development;Strategy;Environmental Proactivity
