期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2010
卷号：9
期号：8
语种：English
出版社：The Clute Institute for Academic Research
摘要：It is argued that corporate culture projection should be considered an important business strategy and a crucial factor in entering different business environments. The framework presented in this paper is based on an extension of the AIPD web evaluation model (attracting, informing, delivering, positioning) to a greater focus on a firms’ stakeholders. Using this framework, the paper presents an e mpirical investigation of web organization and content of sites in three countries. The website evaluations and statistical analyses support the idea that websites can consistently project an appealing corporate culture if web content is structured with stakeholders in mind.
关键词：AIPD;online corporate culture;cross-border web strategy
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