摘要：A holistic approach and innovative point of view are needed for getting integrated into global markets and initiating a structure of global norms; and also for developing goods and services appropriate for the needs of specific markets thus gaining a share of world trade. Making use of the potential opportunities emerging due to the reflections of the rapid changes and preventing potential threats resulting in the sustainability of the enterprise are of the primary objectives. Analyzing the studies on innovation management aimed at these primary objectives proves that the technological aspect and human factor play a leading role in innovation management. Moreover, as for the evaluations concerning integration of innovation management with other disciplines, technological sources and information management are apparently the most influential ones. In addition, technology used by the organization, leadership, team management, carrier management and productivity culture can also be analyzed under the innovative structure. In this study, the elements encouraging innovation will be discussed; furthermore, it is intended to establish an integrated aspect of technology and human in innovation management making use of the modeling designed to determine the innovation performance. These elements seem to be important factors of organizational structure. Technology management and human factor, which constitute two fundamental factors of innovation management, will be discussed under two different titles and their relationship with innovation management and with each other will be analyzed in detail. This study will be performed as a field study.
关键词：Innovativeness; Innovation Performance; Elements encouraging innovation; SMEs
