出版社：Universidad Complutense de Madrid. Servicio de Publicaciones
摘要：Last years, companies are beginning to consider the environmental factor in its corporative and marketing strategic decisions. In this context, the purpose of this study is to analyse the main pressure factor of this new philosophy of business. For it, the «Corporate Environmentalism» concept has been introduced (Banerjee, 2002). And it is proposed a model in which the environmental orientation and strategy are depicted. The information has been obtained from 81 personal interviews to companies that belong to the consumer goods sector. Results show that firms are aware of its environmental responsibility, but this factor does not constitute a priority yet that be reflected in all its decisions. Besides, the main determinants of this commitment are the social pressure, competitive advantages and the management awareness.
关键词：Corporate Environmentalism; consumer goods sector; environmental strategies; structural equations modelling;Ecologismo de empresa; sector de bienes de consumo; estrategias medioambientales; análisis de ecuaciones estructurales
