出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：The aim ofthe current investigation is to discover the perceptions and uses of Social Networks for Spanish NGOs. Two research lines have been stated, a quantitative one based on a poll, and another one qualitative and based on the pro/con valuation of two designed groups. The role of Social Networks in the communication plan of the NGOs has been analyzed, foreseeing the possible upcoming needs. The scope of the reference analysis includes aspects of creativity and innovation in the message release, as well as the measure methodologies optimization within the Social Networking.
