出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：Today, television programs produce hybrids that combine the informative, persuasive and entertainment discourse. The specific weight of each discourse varies in the three structural levels of the mass message: intentional level (objectives), structural (content) and super-structural (expressive). This is the result of the process experienced by the television because of the technological revolution and social change. In this paper we propose the communication principles by which information is organized in the three structural levels of the programs to integrate the three types of discourse. Unlike traditional descriptive and/or critical approaches, we focus on television genres studies from the systemic functionalism and textual analysis perspective. Through extreme examples of the dominance of different discourses in the structural levels, the model explains the processes of hybridization, posts accurate research questions and points out the structural principles for future variables of study.
关键词：Television genders;functionalism;effects;discourse;formats;géneros televisivos;funcionalismo;efectos;estructura y discurso;formatos
