出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：The purpose of this article is to discuss the ethicalimplications in the fields of advertising and journalismthat have arisen from the development of digital imageediting. Supported by perception theorists, cognitivistsand semioticians we present a brief review of themain ideas about the realism in photographs andthen review the main ethical concepts that are thebasis for understanding the object of study. Besides,we observe how, in Brazil, organizations related to thefields of advertising and journalism see this practice.Assuming that even if the belief in the natural bondof photographic representation with reality cannot besustained, we must consider that the common personis not in a permanent state of readiness to question theimages found on the pages of newspapers or magazines.
关键词：ethics in communication, realism in photography, photo manipulation, photojournalism. advertising photography;ética na comunicação;realismo na fotografia;manipulação fotográfica;fotojornalismo;fotografia publicitária
