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文章基本信息

  • 标题:Evaluation of an Electronic Horse Owner Newsletter
  • 作者:Krishona Martinson ; Elizabeth Gilkerson Wieland ; Tom Bartholomay
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2010
  • 卷号:48
  • 期号:2
  • 出版社:Journal of Extension, Inc.
  • 摘要:The University Minnesota developed an electronic equine newsletter. An on-line survey was developed to determine the effectiveness and impacts of the newsletter. A majority of respondents stated that the newsletter improved their ability to make informed decisions, resulted in changes in management of horse health and nutrition, and led to improvements in communication with veterinarians. According to survey results, the newsletter had impact, resulted in positive behavior change in subscribers, and can be used to improve future educational programs. The authors believe this is the first survey investigating a content-based newsletter for a livestock audience.
  • 关键词:horse ; electronic newsletter ; survey ; outcomes ; behavior change
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