摘要：Extension agents must provide pertinent programming to their audiences as well as show the impact of their programs. While understanding the audience is a basic tenet of effective public speaking, Extension audiences are not always homogeneous, and typically Extension Agents provide education to participants with different educational levels and life experiences. This article illustrates that Extension educators and their participants can benefit greatly through strategic use of clickers and extends the discussion to the advantages of use for heterogeneous audiences and in applied research. Techniques for using clickers to collect program impact data are discussed.
关键词：program impact data ; clickers ; applied research ; targeting audience
