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文章基本信息

  • 标题:Entrepreneurial Extension Conducted via Social Media
  • 作者:Sarah Cornelisse ; Jeffrey Hyde ; Christopher Raines
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2011
  • 卷号:49
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:The widespread availability of and access to the Internet have led to the development of new forms of communication. Collectively termed "social media," these new communication tools have created vast opportunities for Extension professionals in how they perform their work and how businesses interact with consumers. This article outlines currently popular social media tools and how they can be used by Extension professionals to carry out their educational and communication responsibilities and by agricultural business owners.
  • 关键词:social media ; entrepreneurship ; Extension ; marketing ; marketing tools
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