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文章基本信息

  • 标题:Increasing Response Rates to Web-Based Surveys
  • 作者:Martha C. Monroe ; Damian C. Adams ; School of Forest Resources
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2012
  • 卷号:50
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:We review a popular method for collecing data—Web-based surveys. Although Web surveys are popular, one major concern is their typically low response rates. Using the Dillman et al. (2009) approach, we designed, pre-tested, and implemented a survey on climate change with Extension professionals in the Southeast. The Dillman approach worked well, and we generated response rates as high as 79%. However, the method was not problem-free. We share several lessons learned and recommendations for increasing response rates with Web-based surveys and draw attention to the importance of personalized and repeated contact for improving survey response rates.
  • 关键词:Web ; survey ; online ; response rate
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