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  • 标题:Extension's Online Presence: Are Land-Grant Universities Promoting the Tripartite Mission?
  • 本地全文:下载
  • 作者:Shannon Arnold ; Alexandra Hill ; Nikki Bailey
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2012
  • 卷号:50
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:Land-grant universities were established with a tripartite mission: education, research, and outreach through the Cooperative Extension Service. The purpose of the study reported here was to evaluate the online presence and technological adoptions of Extension on land-grant university, college of agriculture, and state Extension websites. Almost half of the university websites did not contain a direct link to Extension, and only 10% highlighted Extension services. Many state Extension websites had some form of social media, but only 45% had a link to eXtension. The results demonstrate the need to expand Extension's Internet presence, particularly on land-grant university websites.
  • 关键词:online presence ; technology adoption ; website analysis ; land-grant mission ; public knowledge
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