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  • 标题:Tea Time: Raising Awareness and Support for Extension
  • 作者:Nancy K. Franz ; Chris Fahey
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2012
  • 卷号:50
  • 期号:3
  • 出版社:Journal of Extension, Inc.
  • 摘要:In a time of reliance on electronic media for information, chaotic programming environments, and declining public resources, Extension workers need to find unique ways to connect with stakeholders to maintain and increase support for programming. To address this need, we developed, conducted, and evaluated a series of stakeholder teas. We found this method of communicating with stakeholders builds social, political, and fiscal support for Extension programming.
  • 关键词:stakeholders ; marketing ; communication ; philanthropy ; development
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