摘要:The purpose of the study reported here was to explore burley tobacco growers' perceptions about the potential of other crops/livestock enterprises to replace tobacco and to identify the ways in which these perceptions are related to famer/farm business characteristics. Perceptions about the potential of other crop/livestock enterprises to replace tobacco varied by location of the farming operation, tobacco acreage, and previous experience with alternative crops/livestock enterprises. Extension personnel may be able to use these results to better target technical information about alternative agricultural enterprises to replace tobacco production to clientele who are transitioning from tobacco to alternative agricultural enterprises.