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  • 标题:Breaking the Code: The Creative Use of QR Codes to Market Extension Events
  • 作者:Paul Hill ; Rebecca Mill ; GaeLynn Peterson
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2013
  • 卷号:51
  • 期号:2
  • 出版社:Journal of Extension, Inc.
  • 摘要:The use of smartphones has drastically increased in recent years, heralding an explosion in the use of QR codes. The black and white square barcodes that link the physical and digital world are everywhere. These simple codes can provide many opportunities to connect people in the physical world with many of Extension online resources. The challenge is change. Extension faculty must use QR codes so that a savvy public will try something new.
  • 关键词:QR code ; disruptive technology ; marketing ; smartphone ; technology adoption
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